Geofenced Targeting
Play specific creative only when a taxi enters a defined zone, for hyper-local campaigns.
GEOFENCINGIN-TAXI ADVERTISING SOFTWARE
Taxi headrest advertising software that rides with every passenger.
Manage in-taxi headrest display campaigns with geofenced targeting, programmatic partner integrations, and a fully manageable CMS — all from one connected console.
Get a demoWHY HEADREST ADVERTISING WORKSA captive screen,
A captive screen,
for the length of the ride.
A taxi headrest screen sits inches from a passenger for the entire trip — there's no scrolling past it, no ad blocker, and no competing tab. That makes it one of the highest-attention formats available for local advertisers.
Microplex's platform turns that attention into a manageable, measurable channel: upload creative once, target it by location, and let programmatic partners fill any remaining inventory automatically.
CORE CAPABILITIESEverything a fleet
Everything a fleet
operator needs.
Programmatic Partners
Connect to multiple programmatic advertising partners to keep inventory filled automatically.
PROGRAMMATICFully Manageable CMS
Upload, schedule, and swap creative remotely across the entire fleet from one console.
CMSFlexible Licensing
Deploy on a single vehicle or an entire fleet — minimum 1 license capability.
SCALES WITH YOUFREQUENTLY ASKED QUESTIONSHeadrest advertising,
Headrest advertising,
explained.
What is taxi headrest advertising software?
It's a content management platform that pushes video and image ad creative to screens mounted on the back of taxi headrests, so passengers see targeted advertising during every ride.
How does geofenced targeting work?
Each headrest unit is location-aware, so campaigns can be configured to play specific creative only when a taxi enters a defined geographic zone.
Can it connect to programmatic ad partners?
Yes. The platform integrates with multiple programmatic advertising partners, filling inventory automatically alongside direct-sold campaigns.
What's the minimum license to get started?
A minimum of 1 license, so operators of any fleet size can deploy it.
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